This semester, I took part in a new class taught by Dr. Elaine Young: Digital Marketing Metrics and Analysis. This course has focused on learning the basic of data analysis by working with local companies to improve their social presence. My favorite part of this course has been Web Analytics Wednesday. For those of you that do not live in the Burlington, VT area, Web Analytics Wednesday(WAW) is a monthly meeting of Marketing people from the area (and anyone else interested in going) to listen to a presentation and network. My class has been attending WAW all semester, culminating in us presenting at the event. Last night was the final WAW for the semester, therefore the night our presentation occurred. Our class, which consists of six students, decided we would present on Champlain College’s new website that was launched about two months ago. We focused on comparing the Google Analytics data of the old website to the new website, and offered some recommendations on how the analytics could be improved. That presentation was one of the most nerve wrecking presentations I have ever done. Not only was there going to be the usual crowd, but the digital marketing team from Champlain, my career advisor, and a business owner looking for an entry level data employee were there as well. Since I am still looking for a job after graduation, I became even more nervous because if I did well in this presentation it could lead to a job!
Looking back on the presentation, I am very happy with it and it makes me glad that I had the chance to take this course with Elaine. I have grown incredibly as a public speaker, and I have gained invaluable knowledge about analytics. There are defining moments or experiences that you know are going to have an impact on your life, and I know this class is one of those. After taking this class, I have decided that I want to work with data analytics. It has become a passion of mine, and if I had decided to take another course, I would not be on the path that I am now.