My Professional Digital Identity

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  • Web Analytics Wednesday

    This semester, I took part in a new class taught by Dr. Elaine Young: Digital Marketing Metrics and Analysis. This course has focused on learning the basic of data analysis by working with local companies to improve their social presence. My favorite part of this course has been Web Analytics Wednesday. For those of you that do not live in the Burlington, VT area, Web Analytics Wednesday(WAW) is awaw monthly meeting of Marketing people from the area (and anyone else interested in going) to listen to a presentation and network. My class has been attending WAW all semester, culminating in us presenting at the event. Last night was the final WAW for the semester, therefore the night our presentation occurred. Our class, which consists of six students, decided we would present on Champlain College’s new website that was launched about two months ago. We focused on comparing the Google Analytics data of the old website to the new website, and offered some recommendations on how the analytics could be improved. That presentation was one of the most nerve wrecking presentations I have ever done. Not only was there going to be the usual crowd, but the digital marketing team from Champlain, my career advisor, and a business owner looking for an entry level data employee were there as well. Since I am still looking for a job after graduation, I became even more nervous because if I did well in this presentation it could lead to a job!

    Looking back on the presentation, I am very happy with it and it makes me glad that I had the chance to take this course with Elaine. I have grown incredibly as a public speaker, and I have gained invaluable knowledge about analytics. There are defining moments or experiences that you know are going to have an impact on your life, and I know this class is one of those. After taking this class, I have decided that I want to work with data analytics. It has become a passion of mine, and if I had decided to take another course, I would not be on the path that I am now.

     

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  • A Fresh Perspective on Ethics in Marketing

    As part of my senior marketing capstone, I had to write an assignment about the ethics of marketing. This assignment was started off by our class watching Orgasm, Inc, a documentary about pharmaceutical companies and female sexual dysfunction. It was a great movie, and I highly suggest you watch it. Anyway, after seeing this documentary, we were given the assignment of picking an ad or advertising campaign and write a paper on if it was ethical marketing or not, according to AMA guidelines. If you don’t know what AMA means, it is the American Marketing Association. They created ethical guidelines that marketers should follow.

    http://www.marketwitharedpen.com/2013/01/28/marketing-morals-whats-your-code/

    The ad that I chose to focus on was Ram Truck’s “farmer” commercial from this year’s Superbowl. If you have not seen the ad, it can be found on youtube. It is a lengthy video, so I will let you watch it for yourselves, but the basic gist is Ram was saying why God created a farmer. I thought I would share part of my paper with you. Feel free to comment or give me feedback, I would love to hear it!

    Excerpt from my paper:

    There are a couple of ethical issues I find that relate to this commercial. The AMA handout we were given states, “Value individual differences and avoid stereotyping customers or depicting demographic group in a negative or dehumanizing way.” Ram is a well-known manufacturer around the world, and in areas that are not all the same religion or hold the same beliefs. To create a commercial in which they are talking about God for two minutes and connecting only religions that believe in God is not valuing differences within other cultures and religions. While it is not directly an purely ethical issue, there is a part that is. By “speaking as God” in the commercial, they are pretending to represent God, which is not something that is allowed in certain religions, such as the Muslim religion. They believe in God but refer to him as Allah, and they do not believe in having depictions of Allah, in any form, so this commercial comes across as disrespectful to those that believe God is a being to be honored and not used as an advertising campaign.

    I found the quotes for the AMA guidelines here:

    “Statement of Ethics”. Marketingpowerofethics.com. Marketing Power, Inc, n.d. Web. 6 April 2013. 

     

     


  • A New Social Site for Blogging: Medium.com

    Today I spent a good chunk of time looking through www.medium.com. It is a new blogging site in which people can share their stories without the hassle of creating their own blogs. Through Medium, users can sign up using their Twitter accounts. Currently, only a

    http://www.corephp.com/blog/8-new-blogging-rules-you-need-to-follow-to-market-your-business-right/

    certain number of people are allowed to post since this site is still in it’s testing stage. While I was not able to post anything, I was able to read through all of the posts on Medium and can recommend them via Twitter to my followers.

    The thing that surprised me most about Medium is the quality of the blog posts. All of the ones I read was complete stories and well written. There was even an article that I found inspiration in because I could relate to it in so many ways. It told the story of a boy who wanted to be a lawyer his entire life, but later realized that he never really thought through his choice. That is exactly what happened to me! Ever since I was seven years old, I was saying I wanted to be an elementary school teacher. I went to college for three years before I ever really thought it through, and then I had the chance to teach a Kindergarten class; that was when I realized that I did not want to teach. If I had thought it through like the author of the blog post, I am not sure where I would be right now. Through many colleges and degree changes, I have finally made it to the end of my undergraduate college career. I will be graduating in just a few weeks with a Bachelor’s of Science in Marketing from the amazing Champlain College in Vermont.

    You could consider Medium to be just another social media site, at least until you read the posts. There is a collection of different life experiences all in one spot. No longer will someone have to go to multiple blogs in hopes of finding a few blog posts they are interested. Thanks to Medium, there are many options just on one site and hopefully soon I will be able to contribute to this amazing new site.While looking through the site one last time, I found this post on what the creators of Medium are trying to accomplish, and it is a great read that I recommend to all of you! You can find the post here: https://medium.com/about/e2f5bfcf0434


  • Perspectives on What My Future Can Be

    Last week in my senior capstone class, we had a guest speaker come in and talk to us about what is like after graduating college-after entering the “real world”. I am going to share my response to the presentation with you.

    Here are the questions that my class was asked to respond about the presentation:

     You all got a great chance to hear experiences and recommendations from Stu in class on the 18th. Reflect on the following:

    1. What surprised you?
    2. What did you learn?
    3. What three things will you take away from the discussion with Stu?
    4. Did your perspective on graduation, finding a job, what’s next in your life change or get altered in any way because of what Stu had to say? Why or Why not?

    Add in anything else that you would like to reflect on based on the discussion we had, as well as if you had any one-on-one conversation with Stu after class.

     

    When Stu first walked in the room wearing Carharts and a t-shirt, then say on the table, I was surprised. I have had informal guest speakers before, but not as much as Stu. I liked that he was willing to share so much information with us about his past and the lives of his children. It was a nice change of pace to have someone talk to us about the uncertain path he took, and that he is still trying to figure things out. Usually we get told that we need to figure out what path we are going to take, but Stu was telling us that it is ok to not follow the path you thought you would take, that it is ok to take new paths as they come.

    I learned that it is ok to not have everything figured out right now. I have been focusing so long on having a plan of exactly what was going to happen after graduation, as I am sure most of the other seniors have been. While I still am feeling anxious about getting the “perfect” job and figuring things out as soon as possible, I feel that I can be a little more relaxed about it. The one thing that Stu made me a little nervous about was when he said that the first 7-10 years of your professional career are the most important, and the longer you wait to get into it, the less likely you are to advance.

    The three things that I will take away from Stu’s presentation are that if you have your own business, it is better to treat it as if you are running a non-profit, even if it is not a non-profit, that following your passion is not always possible-just try and find something that you can love day after day, and that it is possible to change careers multiple times throughout your life and still be successful.

    My opinion on graduation and finding a job definitely did change. I find that I can relax about the process a bit and not stress about getting the job that I want right off the bat. I also realize that what I think would be the “perfect” job now may not necessarily be what I consider to be the “perfect” job in the future, and that is ok. I can change my mind and pick something new ten years down the line if I want to, and the opportunities present themselves.

     

     

     

     

     


  • Welcome to my Blog!

    Hi! Thank you for visiting my blog. Feel free to take a look around at my various pages to see who I am and what this blog is about! I hope you find something here you like!

     

    -Sammie